5 Tasks For A Digital Marketer Apart From Marketing

Whether you are a Digital Marketer for your own or directly involved with a product, or a professional specialist in it working for a range of clientele, it is essential from your end to grow the product or brand in itself. It is the simplest strategy in the book, a better product or experience is the best marketing trick. Concept boards can be used for creating brand designs, product designs, website designs, and pretty much any other type of design project.

Marketers usually resort to only the marketing strategy and work requirements. Marketers are supposedly the most versatile and innovative people in the industries, which is a skill not bound to any specific field. With digital technology and everything else coming together to create better things, digital marketers need to embed their skills with them to actually create better products and experiences. Here are 5 tasks that digital marketers need to perform to get the best results in marketing.

Read psychology and apply

Good marketers have a natural understanding for general human behaviour, and to enhance the knowledge and make better strategy and decisions is just scratching the surface of its potential. Not just it helps market products better, it also helps to make products better, and also to get the optimum results out of your teammates. Strategising marketing without the backing knowledge of psychology is throwing stones in the dark. Every successful marketing strategies have used the right trick from psychology, and vice versa.

Basic understanding of programming and coding

Programming and coding are the backing technologies that the digital marketers are using to get their work done. While a full-fledged knowledge may not be required, but a basic understanding of it may help in analysis and problem solving to create better experience and conversion ratio. It might even help understand other platforms and tools being used and strategise accordingly. Knowing the back-end technology only provides edge and efficiency in every field.

Understand and analyse designs and any other art form that needs to be used

Designs and every art form have some basic fundamentals, especially when used commercially, to make them attractive. In photography, graphic and UI/UEx designing, several psychological rules are used that marketers can use to analyse and strategise designs. Same goes for writing. A creative ad agency in Delhi views this part as very important since artists often delve too much into the arts (which should not be controlled by any means) giving out non-commercial outputs often, but as marketers, always remember, arts sell the costliest too. Strategize accordingly.

Analytics and Optimisation

This point actually applies to non-marketing parts like website design and functionality analysis, strategizing data extraction on websites and app or other networks and so on. Mathematics is an important part of any field that requires optimisations and strategy. Theories like Game Theory, says a Seo Agency In Chandigarh, help understand and create better processes even with basic knowledge of the logic behind it because of the fact it is mathematics based. This also applies to using above points together with this in making products and experiences better.

Filtering

Possibly the most important thing to do in practice. While everyone believes in “the more the better” strategy, putting necessary limits to everything is the way to go. This applies to filtering website traffic, website and app experience, audience and consumers and their activity, and so much more, you name it. Basically, this the most important part of optimisations which is overlooked throughout the industry.

Creating better experiences attached to a brand is all marketing is about. If done right, this ambivalent field can give limitless results. Keep experimenting and innovating to reach all the new heights. Get in touch with our storyboard artist if you have any questions.

What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site’s relevance, SEO consultant Sydney consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

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Choose the Correct Pair of Lace Up Boots for Yourself

If you want to conform to the fashion norms and be a trendsetter then you must always be dressed well. Boots is one of the most preferred footwear among women. Be it summer or winter, boots always looks good on you. If you want to stay ahead in the fashion scenario then you must wear lace up boots. These boots have taken the fashion scene by storm. They have become an integral part of any wardrobe. As far as fashion is concerned you will surely remain ahead when you are wearing a suitable pair of boots but where to buy online boots ugg? I would say in their website.

You will never commit any fashion faux-pas when you are wearing these stylish and trendy boots. There are several occasions when you can consider of wearing these boots. However, you must ensure that these boots are fitting you properly and you are 100% comfortable. If they are not fitting you then you will face problems, which you would definitely want to avoid. These boots have high uppers and end at or above the knees. Wear funky outfits with these boots. Slim fit jeans will look really cool when you are wearing this lace up boots.

Make sure that the shaft of the boots would fit you comfortably. You would be able to ensure that the boots fit you comfortably around the ankles. These boots come in a variety of heights and you can choose the suitable height according to your preference. These boots tend to suit tall women mainly. Choose colours like black, brown when you are purchasing boots. If you are considering of wearing these boots you must ensure that the entire outfit is absolutely gorgeous.

The Kors Shearling Boots is an ankle boots, which is sweet, casual, and has a fleece lining with ankle collar. It is surely going to look great with skinny jeans, skirts, dresses, and leggings. The lace up boots is available in brown, black, and taupe. So, go ahead and get a pair today. The boots that features the lace up style from Jasper is truly very attractive. Hook lacing system and eyelet along with a zip makes these boots easy to wear. They are available in brown mainly. The one from Hugo has a huge craze among the consumers. These boots comes with an eyelet feature and hook lacing system. It also has a zip that provides ease and comfort to the wearer.

If you come across these boots and find them interesting then you must definitely go and buy a pair. Purchasing boots must be very easy especially when you are doing it over the Internet. You must consider the fit of the shoes and the style when buying. Just with the help of a credit card you will be able to make your purchase. So, log onto the Internet and find out from, which brand of collection you will consider of making your lace up boots purchase. Hurry folks, go ahead and buy now!

Article Source: http://EzineArticles.com/6125210