What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site’s relevance, SEO consultant Sydney consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

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Choose the Correct Pair of Lace Up Boots for Yourself

If you want to conform to the fashion norms and be a trendsetter then you must always be dressed well. Boots is one of the most preferred footwear among women. Be it summer or winter, boots always looks good on you. If you want to stay ahead in the fashion scenario then you must wear lace up boots. These boots have taken the fashion scene by storm. They have become an integral part of any wardrobe. As far as fashion is concerned you will surely remain ahead when you are wearing a suitable pair of boots but where to buy online boots ugg? I would say in their website.

You will never commit any fashion faux-pas when you are wearing these stylish and trendy boots. There are several occasions when you can consider of wearing these boots. However, you must ensure that these boots are fitting you properly and you are 100% comfortable. If they are not fitting you then you will face problems, which you would definitely want to avoid. These boots have high uppers and end at or above the knees. Wear funky outfits with these boots. Slim fit jeans will look really cool when you are wearing this lace up boots.

Make sure that the shaft of the boots would fit you comfortably. You would be able to ensure that the boots fit you comfortably around the ankles. These boots come in a variety of heights and you can choose the suitable height according to your preference. These boots tend to suit tall women mainly. Choose colours like black, brown when you are purchasing boots. If you are considering of wearing these boots you must ensure that the entire outfit is absolutely gorgeous.

The Kors Shearling Boots is an ankle boots, which is sweet, casual, and has a fleece lining with ankle collar. It is surely going to look great with skinny jeans, skirts, dresses, and leggings. The lace up boots is available in brown, black, and taupe. So, go ahead and get a pair today. The boots that features the lace up style from Jasper is truly very attractive. Hook lacing system and eyelet along with a zip makes these boots easy to wear. They are available in brown mainly. The one from Hugo has a huge craze among the consumers. These boots comes with an eyelet feature and hook lacing system. It also has a zip that provides ease and comfort to the wearer.

If you come across these boots and find them interesting then you must definitely go and buy a pair. Purchasing boots must be very easy especially when you are doing it over the Internet. You must consider the fit of the shoes and the style when buying. Just with the help of a credit card you will be able to make your purchase. So, log onto the Internet and find out from, which brand of collection you will consider of making your lace up boots purchase. Hurry folks, go ahead and buy now!

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Why You Should Know More About Early Childhood Education

Early childhood teacher courses Sydney is a growing field in Australia, take note of that. If you want to make a difference to this field, you will find numerous opportunities. Children are most enthusiastic about learning new things in their early childhood. It is during this time that you can understand what interests your child and what are the things your child dislikes. In fact it is the best time to identify whether your child has got any learning disability. As soon as you identify the problem you can start treating it. If you treat the problem right from the beginning it will ensure that your child will have a bright future.

Significance of Early Learning:

Many researches have been done to see how effective early learning can be. All the researches have come to the same conclusion that if that the base is strong; your child will perform throughout his or her life. Therefore it is crucial to ensure that your child receives good education in his childhood.

Primary education encompasses preschool and kindergarten education. If the students get the right education at this stage they will not face any problem in their schools years or even college days.

This is the stage when one need to address the children’s learning requirements and styles. If their needs are not addressed in the preschool or kindergarten, the consequences will follow into their adult life.

Misconceptions about Early Childhood Education:

Many people think early education only means lot of fun activities. But it is much more than that. It involves serious learning as well. Yes, definitely the way of learning should be enjoyable so that children don’t loose interest in it. The learning procedure should be appealing to the students. But having fun is not the ultimate goal. The ultimate aim is to make them learn new things.

This is a crucial stage when kids learn reading, math and social science. Early childhood learning is so important because it lays the foundation for the future. It is not about a fun filled day. Children may learn drawing, painting or playing puzzle games. But all these should contribute in his growing up.

Benefits of Early Childhood Education:

Early childhood education has both short term and long term benefits. Teaching a child means showing them the path of knowledge. So you need to teach your child effectively so that he or she is placed on a structured way of receiving knowledge. No matter what the subject is, if it is taught in the right way, students are sure to enjoy it. Early education not only has academic benefits. It has social benefits as well. A good early education program will develop the sense of solidarity and brotherhood in a child.

Teaching the children is quite difficult because they lose concentration and interest very easily. So you will have to have immense patience and find out interesting ways to teach him. If you can teach them effectively it will form the base for their future.

Why The Demand For Early Childhood And Care Courses is Highly Increasing?

Aged care courses Sydney well be in demand because of this pandemic we are experiencing today. In today’s world, every course has its own importance in their respective field. Early childhood education is the study of how children learn up to the age of eight years of their life before they know how to find the information they need. Early Childhood education and care are totally different from school-age education because in it you will find the different methods of education have proven to be more effective with young children.

Early childhood education and care course are very important because in many research result we found that children registered in early childhood programs get advantage by receiving a formal education before kindergarten. After the study of this research, we also found that children registered in these programs learned quicker than children not registered.

If you want to make a career in early childhood education and care to study in Perth, then you can complete anyone below mention courses under the vocational training courses.

1) Certificate III in early childhood education and care

In this certificate in early childhood education and care, you will learn about how to fulfill the daily needs and educational requirements of babies, infants, and young children. In this childcare training courses, you will enhance your skills to make and implement educational programs for children in various childcare settings. The duration of this course is 52 weeks including 12 weeks’ holiday. After completion of this childcare course, you will work in various job profiles including Early Childhood Educator (Assistant level), Nanny, Preschool or Kindergarten assistant, and more.

2) Diploma of early childhood education and care

With the diploma of early childhood education and care, you will get the knowledge and improve your skills on how to take care and fulfill the social, emotional, physical and educational needs of children. In this diploma in early childhood education, you will learn to work with culturally diverse children and implement early childhood plans which provide benefit to a young child. The duration of this course is 52 weeks including 11 weeks’ holiday. After completion of this childcare course, you will work in various job profiles including Early Childhood Educator, Preschool Manager / Supervisor, Kindergarten Manager / Supervisor, Daycare center supervisor and more.

In recent years, the demand for the above mentions childcare courses increases highly because every parent or school wants a trained childcare educator. Highly trained educators find the interest area of young babies or children and after that improving their interest area. Early childhood education and care develop the ability of the brain so quickly in a child. As early childhood educators, it is our duty to help the children in exploring the surrounding world.

You can complete the diploma or certificate in early childhood education and care from one of the top colleges in Australia. These childcare training courses help you to enhance your employment opportunities in the childcare sector. These childcare programs put a significant impact on a child’s mind. Therefore, many country governments at the local, state and federal levels are put an increasing amount of attention on this important topic.

Digital Signage Insight: Working With Graphic Artists

The illustrations that the storyboard artist film creates have two functions: to help directors clarify what they want to achieve, and to illustrate to other members of the team exactly what is required. Whether working with an in-house art department or an outside agency, here’s a handy checklist to make sure your digital signage content achieves what you want.

Digital signage is going mainstream as a medium. Simply look around in retail stores, shopping malls, arenas, gas stations, hotel lobbies, restaurants, and just about any other place you can image, and you’re bound to see one or more digital signs.

However, even though digital signs are growing in popularity, they are likely to be a rather new medium for the majority of graphic artists and other media creators, like graphic designers and animators, which you may turn to create compelling content to achieve your communications goals.

Perhaps, you will be working with in-house graphic artists whose expertise is the design of brochures, reports and other printed collateral. Or, you may find yourself working with a creative agency that specializes in television commercials. Both are creative, talented and have an abundance of knowledge and experience to bring to the table. Your challenge will be communicating the unique demands of digital signage content to them and directing them so they deliver the message you need.

Following some or all of the recommendations on this handy checklist should help you focus your creative team’s talent regardless of their prior experience, or lack of experience, in creating a digital signage portfolio.

* Clearly state what you wish to accomplish. Explain precisely how the signs are to be used. Will they be informational in nature? Do you want to sell a product or service with the signs? Is the communication mission straightforward like that of a menu board or more nuanced?

* Define your target audience. Layout as much demographic information, i.e. age, sex, ethnic background, and psychographic information, including interests, attitudes and opinions, of your intended viewers as possible.

* Identify where the sign or signs will be located. Giving your creative team this information will inform decisions they make later about the appearance, placement and dwell time of content they will create.

* Explain desired quality. In today’s world, it is hard to imagine that the display or displays to be used won’t be HDTVs. But even if that’s the case, will they be 720p, 1080i or even 1080p displays? That information will be helpful when content is created and may reduce the need for up, down or cross conversion of video, graphics and animation content.

* Visual SPAM. Because digital signage is becoming more common, the level of “visual noise” is also increasing. This should be considered along with the sensibilities of the target demographic. Work with your designers in creating a pleasing visual environment that will be more readily received by a discerning audience. Avoid excessive in-your-face content that may wax against the shopping experience by overloading the senses. Too much eye candy is not a good thing -it can give eye pain.

* Define duration. On a macro level, your messaging will be used for a finite period before it must be updated or changed entirely. On a micro level, individual pieces of content will dwell on the screen before being updated by the next item in the list. Information about both will help your team in creating content that can accomplish its communications task in the allotted time on screen as well as give the team a way to begin building a workable content production schedule.

* Discuss the number of onscreen zones desired. Start out by giving your team an idea of how many discrete areas of onscreen real estate you envision to communicate your message and what you believe should be communicated in each. Don’t consider this the last word on the topic. Rather use your list as a point of departure to discuss and ultimately define how many zones actually will be used.

* Identify existing content resources. While you will want your content to be fresh, engaging and designed to meet your communications goals, there is no sense reinventing the wheel when existing resources can be used or repurposed. For example, if you intend to communicate to owners of high performance cars as they wait in a car dealer’s service area, an existing RSS feed of Formula One, Indy Car and NASCAR race results and news might be available already for an onscreen crawl.

Whether or not your designers are experienced with digital signage, they will appreciate the guidance you give by discussing the items in the checklist. More importantly, reviewing the points in the checklist will help ensure you receive the content you need to achieve your communications goals.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

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The Influence of Surfing Culture

In the past centuries there are no app for surf live. For centuries, or as long as people have been swimming in the ocean, people have surfed. Whether it was body surfing or the use of surf boards to stand, developed by the Polynesians, surfing has provided a method to appease man’s fascination with “walking on water.”

As ancient archaeology indicates, surfing can be traced back to 1000 BC on Peruvian Pacific coast. Back then, the inhabitants used hollow, buoyant reeds of the Totora plant to construct surfboards, and would glide atop the water, as portrayed in ancient pottery.

In 1769, surfing was first documented in Polynesia by Joseph Banks of the HMS Endeavor during the first voyage of Captain James Cook. In fact, through surfing, you could see the nation’s caste system. The rulers of the nation enjoyed the strongest, best boards, on the finest beaches, while commoners were not afforded the luxury of enjoying the same materials and could not use the same beaches. In a way, this type of behavior still exists today.

The Peruvians and Polynesians may have surfed, possibly even first, but the ancient Hawaiians made surfing an art form. To them, surfing was much more than just a hobby. It was spiritual. In fact, ancient Hawaiians would pray to the gods for the strength and protection to tackle the giant waves. Priests would be part in the construction of boards and offer their blessing.

Surfing as we know it today, first came to the U.S. in 1907 from Hawaii by George Freeth. Back then it was little more than a publicity stunt. In 1915 Hawaiian Duke Kahanamoku brought surfing to Sydney, Australia. It began to gain momentum in the U.S. during the 1950s out in California, with the creation of Surfer Magazine.

Perhaps it’s the explosion of the surf-scene into mainstream, popular culture, especially in coastal regions like Florida, California, and Hawaii, where tan, toned teenagers can be found gliding fearlessly atop giant swells and executing daring tricks across the skim. One look at their chiseled muscles and you can tell it took serious work to perfect their craft, now largely regarded as a sport.

Now people don’t even need to live in coastal regions to surf, thanks to the invention of indoor-surfing parks like Adrenalina, where surfers can come and ride surf on a water-conveyer belt operation. While it’s not as scenic as a beautiful beach, nor does it provide the same type of thrill as tackling giant waves, it’s a clear sign this sport is enjoying more mainstream popularity than ever before.

All You Need to Know About the Best Tattoo Removal Cream

Since the stigma regarding tattoos has gradually faded, the number of people getting tattoos has increased but there are some affected and want to get rid of their tattoo so they look for laser clinic Sydney. As these tattoos are meticulously thought out and designed – you could spend days tormenting over every minute details or you have taken an instant decision. Either way, when the tattoo is done, you are not pleased with the results. Maybe the color was not satisfactory according to you, or the design appears uneven and crooked. Whatever be the case, if you regret with your tattoo, you want the best possible solutions for tattoo removal. There are expensive and painful procedures like laser but you can also get painless and cheaper products like tattoo removal cream. Not every tattoo removal procedures will work best for you. There are various factors that influence the success rate for removing your tattoos like type, size, and color of the tattoo ink. Basically, the tattoo removal creams work by fading the tattoos over a certain period. These creams peel away the skin’s top layer and bleach the tattoo ink. Here we have provided some tips to consider before picking the best tattoo removal cream available in the market.

Reviews

Before buying removal creams, make sure to go through the customer reviews on the chosen product. By reading reviews from other customers will give a better idea about the product because the customers who have actually used it will give honest reviews thereby making it easy to find the best tattoo removal cream.

Chemical vs Natural

In the market, there are various creams available both made from natural as well chemical components. It is best to find an all-natural cream that utilizes no acids or toxins and provides you the best and safest results. Acids and toxins lead to scarring and burn on the skin, so make sure you know the components of the removal cream as it is important for your removal success.

Understanding your Own Skin

Certain removal creams work perfect on particular skin types, so make you know whether your skin is sensitive or not before buying and using them. It is always a safe bet for testing any new product on a small patch of skin before applying it over the entire tattoo.

Know your Ink Type

Every tattoo artist does not use the same ink or the same tattooing procedure. Knowing the type of ink for your tattoo will help in determining which removal cream will give you the best outcome. The best tattoo removal creams are infused with properties that help to remove your tattoo and simultaneously leave your skin healthy and vibrant. Although some creams help to rejuvenate the skin while fading the tattoo, make sure you moisturize your skin alongside applying the tattoo removal cream.

In the market search for creams that applying you do not need to visit your surgeon for any other treatments so that you can get rid of high costs as well as extreme pain. The removal cream will eventually remove all the colors and is far less painful than the actual tattoo removal method.

7 Reasons to Do Community Service – How Community Service Can Help Your Success and Happiness

When choosing for a Childcare Courses make sure the school is nationally accredited. We all know that doing community service is a ‘good’ thing to do, but do you know why? And it’s not just that you’re helping the underprivileged or the environment – there are some real tangible benefits from helping others. This article discusses 7 of them.

1. Karma
“What goes around, comes around”, “The Boomerang effect”, “Karma” – what ever you want to call it, there is mounting evidence that when you do good things, good things happen to you. The Law of Attraction explains it as attracting good by doing good, and by maintaining the flow of good positive energy.

But more logically, if you are doing good things for your community, then you’re focusing on positive attributes of yourself and others and this has real spin-offs in the form of a positive outlook on the rest of your life.

2. Perspective and Passion
I’ve learnt from personal experience, when you’re helping a young family pull together their lives after losing everything in a cyclone – you begin to understand what really matters. Community service of all kinds gives you this grounding perspective.

But from that grounding perspective comes passion. Passion to help others in the same situation and passion to protect your family and community from the same thing. And passion is such a wonderful and motivating force – you can achieve anything with passion!

3. Networking
Volunteer organizations attract people from a wide range of backgrounds and professions – students, unemployed, retirees, trades people, professionals and business executives – so volunteer organizations give you a fantastic opportunity to network!

And you never know what opportunities you’ll encounter with this new network of contacts. We managed to renovate our house for half the cost through the contacts we’ve met in our community work! Not to mention, that’s where I met my lovely partner!

4. Understanding People
Inevitably, community work involves working with other people – whether it’s other community workers or the people you’re helping. So the ability to communicate and understand these people is paramount for your own sanity, and of course your effectiveness.

And because the people in volunteer organizations come from a diverse background, you get to develop communication skills with a wide range of personalities. You can’t pay for emotional intelligence training like this!

5. Learn New Skills
As community work actually involves doing something, you will gain skills in the particular ‘something’ of the organization you’ve joined. Whether it’s tree planting, first aid and rescue skills, counseling, organizing, planning or even blanket knitting – you WILL learn something new.

And some skills such as first aid and planning and organizational skills you’ll find helpful in other aspects of your life too!

6. Contribution to the greater good
Don’t forget the big warm and fuzzy feeling you get when you know you’ve made a contribution – whether it’s the environment or humanitarian causes, it all contributes to the greater good.

7. Your legacy
How do you want to be remembered? What do you want to see written on your tombstone or in your obituary?

We all want to be remembered as something special – a loving partner and parent, a successful career, a passion. But a community minded spirit is the BEST legacy.

So how can YOU help?

Well you can start by telling people about how you or someone you know contribute to the community or environment – even if this contribution seems small – and inspire others to do the same. Or read about what other people are doing and give them a boost by posting a supportive comment. Just check out http://www.achieve-goal-setting-success.com/community-contribution.html to share your story or post a comment about someone else’s experience.

And of course, you can get more involved with your community or an environmental cause – you’ll marvel at the difference just one person, YOU, can make. Here are some ideas to get started…

For more information, check out http://www.achieve-goal-setting-success.com – this site gives you all the FREE tools and advice for achieving your own personal success through goal setting. There’s even a tutorial style workbook to guide you through the surprisingly simple process of goal setting.

Article Source: https://EzineArticles.com/expert/Sam_Sander/160735

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What Causes Your Circuit Breaker to Burst

You’ll never be stuck in the dark or without water again because of emergency electrician Brisbane. Circuit Breakers are electrical components designed to protect us against the risks of electric shock and our homes against fire and other types of damage that can be caused by electrical faults. Each circuit breaker in your electrical switchboard usually protects one or more related circuits against overload, short circuit and earth leakage.

In order to understand what causes a circuit breaker to burst (or more commonly known as trip), we first need to understand what a circuit is and what the terms overload, short circuit and earth leakage mean.

What Are Circuits?

The electrical installations in our homes are divided into electrically separated segments known as circuits. Each circuit provides electricity to equipment in a very well defined and specific group. All the light fittings and light switches are found on one circuit known as the lighting circuit. Air-conditioners, heating and ventilation equipment are grouped on another circuit known as the HVAC circuit. And last but not least, socket outlets are grouped on a circuit known as the power circuit.

Each circuit is made up of cables, switches, connections and other electrical equipment designed to carry only the maximum electrical current specified by the manufacturer. When exposed to current exceeding this maximum, the electrical component may break down, melt or catch on fire. Circuit breakers were introduced to ensure this does not happen by disconnecting the electricity supply when the electrical current that flows exceeds the maximum capacity that the circuit components can handle.

Overloaded Circuits – The Main Reason a Circuit Breaker Trips

Have a look around your house at all the socket outlets. How many appliances are plugged into each socket outlet? Chances are you’ve got more than the circuit is designed for. Our increasing use of electrical and electronic devices puts more pressure on our electrical installations every day – sometimes to the point where the amount of electricity we use exceeds the amount that the circuit can safely give us without overheating or getting damaged. When this occurs, the circuit breaker in your switchboard will disconnect the circuit from the electrical supply.

Short Circuits – When Things Go Really Wrong

Whether you’re digging in the garden for the great new flower box, or drilling a hole in the wall to put up that lovely family picture, each time you make changes to the house you run the risk of damaging electrical cables concealed behind walls or in the soil. When you drill a hole through a cable or cut it with a spade, direct contact occurs between the individual wires in the cable. This is known as a short circuit. Electrical cables aren’t designed to withstand the current flowing in such a short circuit situation. In cases such as this, the short-circuit protection mechanism in the circuit breaker disconnects the electricity supply to ensure that the cable does not melt or catch fire.

Earth Leakage Currents

Sometimes known as ground fault current or residual current, this is electricity that flows from the electrical installation to the ground or other conductive materials of the house. Electrical systems are designed to pass current between the live conductors of the installation. When appliances like kettles, refrigerators and washing machines become faulty, they can allow current to flow through their metal parts into your body and down to the ground. This is a dangerous situation known as an earth leakage. Certain types of circuit breakers known as Residual Current Devices or Ground Fault Current Interrupters trip when they detect this current flowing to the ground to protect you from electric shock.

In summary, there are only 3 very simple reasons why circuit breakers trip:

1.) A circuit is overloaded, i.e. there are more devices connected to it than the circuit can actually accommodate.

2.) A short-circuit is present. Although less likely than an overload, a cable or other part of the fixed wiring may be damaged. You’ll need a qualified electrician to repair this fault and make your home safe again.

3.) An appliance is causing an earth leakage current to flow. Of all the scenarios, this is by far the most likely cause. Appliances become faulty all the time, and the result is a circuit breaker that keeps tripping.

What should you do if your circuit breaker keeps tripping?

Contact your local electrician to help you find out what the cause is. If you’re from Perth, Western Australia, contact a Perth electrician or one of the Perth electrical contractors.

Jaun Terblanche is the owner of Franklin Bell Electrical and Data Contractors in Perth, Western Australia. He draws on more than a decade of experience in the electrical and telecommunications industry to provide customers with fantastic customer service and guaranteed workmanship. If you need assistance with a tripping circuit breaker, visit their website at http://www.franklin-bell.com.au to request a free quote online.

Article Source: https://EzineArticles.com/expert/Jaun_Terblanche/1260744

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Why Your Car Isn’t Rubbish

E-waste includes discarded electronics products that contain parts that may be regulated because they are harmful to the environment but luckily it is always collected by office rubbish removal Sydney. Every year, cars in Britain must pass a test to declare them ‘roadworthy’ and safe for the year ahead. This test is called an MOT and owners can be punished by law if their vehicle does not have a valid MOT certificate. Lead by the Vehicle and Operator Services Agency (VOSA), MOT’s are often dreaded by car owners as they can be extremely costly and there is a perception that garages are out to fleece unsuspecting motorists. In some cases, this has been proved to be true with watchdogs flushing out the rogue mechanics. Local councils now often offer MOT test centres that do not offer repairs so mechanics have no incentive to pretend there are issues with your vehicle which should be some comfort to motorists who are currently feeling the pinch thanks to Britain’s prolonged economic troubles.

Do you know what issues will cause your car to fail its MOT? Sometimes, an MOT failure is easier than you might think. For example, a broken indicator bulb, low tyre tread or a worn out windscreen wiper is enough to fail your MOT. However, if there are several minor faults with your vehicle then the blame lies solely with the car’s owner. The key to passing an MOT is good maintenance.

In January 2009, figures were released under the Freedom of Information Act that showed a shocking first time MOT failure rate of cars registered in 2004 and MOT tested for the first time in 2007. What is interesting is that some of the recurring faults that caused cars to fail their MOT in 2007 are due to genuine manufacturer faults, but so many are due to poor maintenance. For example, the Citroen Berlingo saw a 21.5% first time failure rate. However, this is a commercial vehicle that is very likely to be abused by its driver. The same goes for the Ford Mondeo as it is a popular choice for fleet drivers so the higher than average mileage means wear and tear is substantial but unlikely to be the fault of manufacturers. Brakes, tyres and suspension are all easy victims when a car does high mileage, particularly over the three years that a new car does not require and MOT.

What was most surprising was that family cars did not fare as well as one would hope. The Renault Scenic has a 23% first time failure rate with nearly half of MOT failures due to tyres. 16% of Renault Scenics failed because of ‘the driver’s view of the road’ which could be down to chipped windscreens, worn out wipers or damaged washer jets.

The model of car that performed worst in the vital first MOT was the Renault Megane with 28% of 3 year old cars embarking on their first MOT failing. Renault explained this by stating that it was the second-best selling car in its segment with a majority of its sale to company fleets. So again, probably due to high mileage and no-one is accepting responsibility for maintenance.

How did the nation’s favourite car, the Vauxhall Corsa fare? 24.7% of Corsas failed their first MOT. Again, this was down to wear and tear from town driving. Stopping and starting in traffic wears the clutch and gearbox down quicker than regular motorway driving. Speed bumps are lethal for a car’s suspension and as Corsas dominate towns, they will see far more speed bumps than many other models. As this is a popular model of car, it is easy to find Vauxhall Corsa part at a breaker’s yard to minimise costs.

How can drivers avoid first time MOT failures?

– Check lights regularly. You can do this by reversing up to your garage door and seeing the lights in the reflection.
– If you get a chip on your windscreen then get it sorted ASAP. Chips can very quickly become cracks and could compromise your safety in a collision. It is much cheaper to fix a chip in your windscreen than replace the whole windscreen!
– When you check your oil and water, check your tyre tread and how well tyres are pumped up. Petrol stations often offer free air to blow up your tyres. Correct tyre pressure should be listed in your manual. Bear in mind that front and back tyres require different pressures.
– Approach speed bumps very slowly (5mph-10mph max) and avoid potholes wherever possible.
– Use the correct oil in your car. When you take your car for the MOT then you should ask the mechanic for some advice on which oil to buy.
– Don’t take your car to the dealer’s garage unless it is under warranty and you HAVE to take it there. The unscrupulous will charge over the odds for ‘authentic’ car parts etc. £200 for an oil and filter is ridiculous so make sure for that money they have replaced all necessary fluids e.g. brake fluid and checked the spark plugs, brakes, lights and battery and tracking.

This is not a comprehensive list but if you follow these basics then your vehicle should be well prepared for its first MOT.

Megavaux is a leading authority in the East Midlands on genuine Vauxhall car parts. If you wish to maintain the value of your vehicle, then careful maintenance is the key.

Article Source: https://EzineArticles.com/expert/Paul_Lanham/231042

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