Ugg Boots – More Than Just a Name

Origin

From farmers, to aviator pilots, to surfers and the most fashion conscious of international celebrities, ‘ugg boots’ have a distinct and colourful history that has seen them become a ‘household essential’ in all parts of the world. The best place to buy ugg boots online are those who sell reliable products.

This handcrafted sheepskin boot is predominantly known worldwide as an ‘ugg boot’, however since its inception in Australia over 200 years ago, it has also been referred to as an ‘ug, ugh and fug’ boot. All of these names are merely a generic term for Australian-made sheepskin boots, rather than a brand name. The word ‘ug’ actually means ugly in the Australian dictionary, although most people would claim they are more of an item of beauty.

The woollen inner lining of an ugg boot naturally warms the feet and allows circulation to keep away moisture, which also helps resist unwanted odours. The boots are designed to be worn without socks and effectively insulate the feet in cold weather and cool them during warmer conditions.

Whilst the reasoning behind their name has remained much of a mystery, their uses and benefits have proved invaluable and inspirational for a variety of people over the years.

Initial discovery of Ugg boots

During the 19th century, sheep farming became a major industry in Australia. Farmers and ranchers utilised every part of the sheep, making bulky, well-lined ugg boots to keep their feet warm and dry, as well as clothing and various other household items.

Farmers across Australia steadily grew accustomed to wearing ugg boots on a daily basis, however it wasn’t until World War I and II that the true value of natural fibre ugg boots was properly put to test. Aviator pilots used ‘fug’ boots (flying ugs) to keep their feet loose, comfortable and at a constant warm temperature in non-pressurized planes at high altitudes.

During the 1960’s ugg boots really unleashed their fashionable influence on society and much of this was attributed to a growing worldwide surfing phenomenon. Australian surfers decided it was extremely cosy and warm to jump out of the surf and into a pair of sheepskin boots.

The popularity of ugg boots rapidly spread throughout Australia. During the winter months, surfers replaced their boards with skis and poles and started wearing their ugg boots in ski resorts on Australia’s Snowy Mountains. At the time, ugg boots were also a hit with competitive swimmers.

Home of the world’s finest wool

Geelong-based company Jacksons Tannery, a hide trading and tanning specialist, were approached by surfers from along the Victorian Coast in the 1970’s, who wanted to use their sheepskin to make their own warm, post surfing ugg boots.

At the time, the Geelong area was regarded as the home to the world’s finest wool. It is also the home of EMU Australia, one of the longest standing Australian ugg boot manufacturers. The surfer’s original design was very basic – essentially two pieces of sheepskin in the shape of a boot, joined together down the centre-front and back with a soft sole attached to the bottom. There were no hard soles back then – they were practically a glorified sock!

Jacksons Tannery quickly recognised the need to improve the quality and performance of the surfer’s basic sheepskin design, so they began subcontracting their sheepskin to shoe makers.

Ugg boots – Trademark controversy

In 1971, Australian Shane Stedman recognised the potential in sheepskin boots and registered ‘ugh boot’ with the Australian Trade Mark Registry. It lapsed and decades later it ended up in the hands of US company Deckers Outdoor Corporation, along with the other various spellings.

Deckers eventually tried to restrict all Australian sheepskin boot companies from using the use of the terms Ugh, Ug and Ugg based on the grounds of litigation and trademark ownership, but restrictions on the use of these terms were removed from the Australian Trade Mark register in 2006, allowing all sellers to use the terms.

Ugg boots go global

In 1978, Australian surfer Brian Smith took a dozen pairs of ugg boots to the US. Several Californian surfers took to their benefits and almost immediately Smith was importing more pairs from Australia. The following year Smith formed a partnership with Jacksons to supply boots to the US under the registered ‘UGG’ brand. In 1993 UGG Australia was sold to Deckers.

EMU launched

EMU Australia was launched in 1994 by employees from Jacksons and due to the huge demand for ugg boots in the US, they quickly appointed a distributor in Boulder, Colorado.

Suddenly, EMU’s mission to become the world’s best sheepskin footwear company was fast becoming reality. With over 40 distributors and 10,000 retailers, EMU is now the leading footwear brand in Australia and the fastest growing sheepskin footwear brand in the world.

Whilst stilettos, platforms and wedges are must-haves to pump up that strut in our modern society, ugg boots have been making their way off the shelves for decades, not for their ‘chic visage’ but for their ultimate features – comfort and warmth. Just as they have done for over 200 years.

With new styles available all year round, come and see the Natureshop for current and upto date styles of various ugg boots for men and women.

Article by

Dave Manville

The Natureshop, New Zealand

Article Source: http://EzineArticles.com/expert/Dave_Manville/323547

Article Source: http://EzineArticles.com/2304925

Legitimate And Helpful Advice For Internet Marketing

Below are a handful of intelligent and proven methods to manage your business successfully. When you’re struggling with an SEO challenge, you go and see an SEO consultant Sydney.

One good tip is to always stay aware of the competition. It can be easy to look at your competitor’s sites and learn the features their site has. You might also be able to find out what their traffic is like and that will show you how yours is doing in comparison.

Making your site stand out from the rest is a great marketing advantage you can use. If your website stands out from the crowd, it is likely to draw plenty of traffic away from more indistinguishable sites. One way to achieve this is to focus on your site that is unique to your brand.

Don’t ignore direct marketing in tandem with your Internet marketing. Customers should be contacted through email, fax or email to inform them of your services and specials.

If your site is static and does not change, you might want to create a blog. Search engines rank sites with fresh content more highly, and if your site does not have it, your ranking will suffer. A blog makes it easy to keep your site updated with fresh content consistently.

One important aspect of Internet marketing that web designers sometimes forget is to keep their sites simple. Smart owners are aware that not all users are interested in dealing with this technology. A website should be fully functional if it doesn’t have fancy bells and whistles.

If you are not truthful in your content, your customers will be more apt to believe in your products and services. This is a great illustration of why you need to sell any products you have used if possible.

Know the goals for your site and always strive to achieve it. Know what kind of content you intend to write and make every effort to get your messages out clearly. Keep guidelines that you can provide good submissions.

Your website should have good format and make links are easily visible. This lets people interested in your audience engaged and they won’t have an easier time finding what they’re looking for.

Make a simple video demonstration showing how to use your product and showcasing its advantages. This will allow potential customers a good idea of how your products work. You can post your video on sites like YouTube and your own website as well as posting it to video-sharing sites.

A CMR (customer relationship management) database is helpful in Internet marketing. Use it to identify past and current customers and their purchases. You can highlight items that they may find useful.

If you want to add credibility and some validation for your company, it gives you a certain validation and could draw in more customers.This also boost your traffic and make it appear a more appealing to visitors.

A blog will attract more traffic to your site higher traffic. It will attract the most visitors if you post new content fresh by posting on a regular basis.

To optimize your website for search engines, you absolutely must have unique, relevant and unique to your website. This is true for retailers that sells similar products with similar product descriptions. You want to be unique and set yourself apart from the other sites, have a trusted employee write it or hire an article writer.

Try to create a site that customers feel like they’re in control.It is critical these days due to all of fresh air in a world filled with spam and emails. Always offer an opt-out option; this helps to create a link people can click on if they wish to discontinue emails from you.

Be sure to include a link that leads to your site in the video description. This will have a tremendous effect on the number of users who visit your site traffic!

Think about how good your service or product really is.An sub-par product can’t be saved by even the best internet marketing and advertising is behind it. Having a good product that is superior to those of your best way for boosting sales.

If you tend to send out emails to your customers, you need to rotate links that are included in your correspondence. It is very easy for your customers to begin ignoring emails if they look the same set of links sent with all your e-mails. Variety in the content of your readers engaged.

It is common knowledge that an authority position in a business. Let others know that you are the top dog. You may even want to call yourself as the “President” or CEO.

If you are not a great writer, there are places that will put it out there to people on other niche sites. This is a very simple way to increase in traffic.

Offer incentives for referrals. You can easily turn one sale into five by just giving people a free sample or a discount for referring five friends to the site. People like getting free stuff and you can get more sales with higher traffic.

Have special promotions to attract more visitors to your site. You could offer for a day or two a $1 sale on a $1 e-book. They may even make another purchase while they are there picking up their cart.

Offer a freebie that is personalized with your business name and submit those freebies to the websites that advertise those kinds of deals. If you choose to offer an e-book, give it to sites that list free e-books. Many websites will provide free e-content and are easy to submit too.

Use these tips wisely in your business practices. They have enough information to help you use network marketing effectively.

Cooking Tips And Tricks To Create Amazing Meals At Home

Cooking is a tough trick to master. This article will have you learn to make high quality meals. The Asian restaurants Southbank that deceivingly sounds like a seafood spot, actually serves delicious Asian-inspired food.

If you want to start cooking more, try the library for cookbooks that offer a variety of easy recipes that will be fun to prepare. Try some recipes until you come up with something that works for you.

Always keep your spices stored in a cool place.Using fresher spices can make your food taste better.

Many use a good number of apples for baking and cooking throughout fall and winter, but if improperly stored, they will no longer be usable. Apples tend to rot in warm dry air, make sure you store them in the fridge or in a cool place. One rotten apple can actually spoil the whole bag so keep a close eye on them while stored.

If your burgers seem to be sticking to the surface of your grill, it will be difficult to flip them without mangling them in the process. Try brushing a thin coating of vegetable oil on the cooking surface prior to cooking so that food from sticking.

Beans and tofu are great sources of protein if you may not have yet considered adding to your diet. Both of these protein-rich foods are readily available at most grocery stores. Try frying tofu with some interesting seasonings and you will have a tasty alternative to meat. Beans boiled with herbs for a flavorful source of protein.

This will allow your food the maximum amount of flavor possible.

Always measure the amount of cooking oil! This will help you lower the fat is present in your cooking.This helps you to better monitor the amount of oil you want to use.

Always select fresh garlic for it. A rule of thumb is that fresh garlic will have a sweet taste to it. You can recognize fresh garlic has firm skin and lack of bruises.

Don’t cook with wines that you wouldn’t drink regularly. You could try wine that is specifically formulated for use in cooking.

Make sure you thoroughly clean your utensils are cleaned prior to cooking. Any residual food matter missed during washing can spoil the dish you plan on cooking next. This can allow harmful bacteria.

To avoid mistakes like burning your food while you are cooking, stay organized. Having all your kitchen tools handy and organized will help you are productive when cooking. If you are unorganized, you will start to forget what you buy and that will make you spend too much money that could have been spent on something you would have eaten.

Add plenty of salt to your water for cooking pasta. This will help season the pasta while it is boiling. Salting pasta will not have the same effect.

Set aside about one-fourth cup. When you are getting ready to mix the pasta and sauce together, add in the water before tossing or topping the pasta. The pasta water’s starch adds a “creaminess” to the sauce and make it creamier.

This adds flavor to the herbs while also keeping them from sliding off the cutting board. Do not add any extra salt to the dish you are making to prevent over-salting. The salt that is used on the board gives your herbs and add a bit of flavor.

If you plan on using your barbecue, it’s a good idea to prepare your grill beforehand so that it’s already ready for you when you need it. The charcoal will need to burn about 30 minutes before it is used for cooking. The coals need to be around medium heat should be moderate and covered in ash. This is the best temperature to begin grilling your food.

A meat thermometer should be used to ensure that meat has been thoroughly cooked. All of the different meats require a certain internal temperature that is recommended for it to be safe to eat. Bacteria flourish on the meats, it could cause you to become sick.

Try not over or under cook it. The time recommended on the box or in a recipe is a guide to be used with caution, because many factors, such as high altitudes, can impact the finished product. A better way is to test the cake by inserting a cake is finished is by sticking a toothpick into the center of the cake. If it removes cleanly, the cake is done; if batter comes out with it, it needs longer to bake.

You could also simply add bouillon cubes to the water that you are using. This gives the food while adding another level to the taste profile.

A stir-fry is a great way to cook up bits and pieces of leftover vegetables in your refrigerator is to make some fried rice. Fry your vegetables and chopped meat in vegetable oil, add your rice and then season it with ginger, ginger, garlic and other spices of your choice.

Dark leafy greens can be considered a pain to prepare, they are difficult to clean prior to eating. Taking out the tough stems can be tiresome and time-consuming. Make it easy by folding the leaf and then break out the stem. You could also slice the stem from the folded leaf with a knife.

Cooking is something that you can always improve, especially if you apply the tips provided. You have the information that you need to improve. All that you need to do is start applying it! Your cooking will turn out to be better tasting and people will enjoy that.